Every lead provider says quality. This page shows what the word means in practice, one combined table comparing a typical pay per lead provider with PrimeLeads across the six dimensions that decide whether a lead becomes a customer: qualification, checking, phone verification, exclusivity, billing and delivery.
The short version: most of the market qualifies a lead with an income filter on a form. We qualify with the PrimeProof checks, and our data shows the difference is not subtle.
By Andreas, PrimeLeads founder · Last updated 11 July 2026
| Typical provider | PrimeLeads | |
|---|---|---|
| What qualified means | Stated income, e.g. $120k+ on a form | Can actually proceed on finance |
| How it is checked | A form field, nobody checks | The PrimeProof check, before delivery |
| Phone number | Often unverified | SMS verified |
| Exclusivity | Vendor dependent, often resold | Sold once, to you only |
| If the buyer cannot proceed | You still pay | Never delivered, never billed |
| Delivery | Varies, often batched | Real time, straight to your CRM |
Finance checking applies to property and mortgage leads. The full check sequence for every vertical is on our verification page.
Income alone does not predict finance approval. Existing debts, living expenses, credit history and deposit decide whether a buyer can proceed, and none of them show up in an income filter. That is why the row that matters most is the billing one: with a typical provider, the 51.8% who cannot proceed are still invoiced. With PrimeLeads they are never delivered.
The gap is bigger than the lead price. Calling leads that can never proceed burns sales hours: at a $45 an hour salesperson and about 30 minutes per properly worked lead, income filtered leads waste about $1,166 in wages per 100 leads against about $113 for PrimeProof checked leads. The full worked example is on our property leads page, and you can run your own numbers in the ROI calculator.
These six rows work as a due diligence checklist for any lead company, including us:
For the wider market view, our best lead generation companies guide covers how to shortlist providers, and Facebook lead ads vs verified leads compares the channels behind the leads.
Qualification and billing. Most providers qualify a lead with a self reported income filter and bill for it regardless of whether the person can proceed. PrimeLeads runs every lead through the PrimeProof checks, and a lead that cannot proceed on finance is never delivered and never billed. Leads are also exclusive, SMS verified and delivered in real time.
Only if it converts. In our data, 51.8% of income filtered property enquiries fail on finance, so half the cheap leads carry a hidden cost in wasted sales hours. Judge providers on cost per settled deal: divide what you spend by the customers it produces.
The finance check applies to property and mortgage leads. Every vertical gets the rest of the PrimeProof checks: identity, intent and consent, plus SMS phone verification, exclusivity and real time delivery.
Start with a small test batch, most accounts start within a week, and measure contact rate, qualification rate and cost per deal against your current source. Our credit policy and audit trail are published on the verification page.
Get a fixed price per lead and start within a week. Pay only for verified enquiries that match your brief.
Get a price per leadWe will build the campaign, deliver your first leads, and show you the quality before you scale.
Prefer to talk? Email hello@primeleads.com.au