Step by step

How lead generation works with PrimeLeads

We agree your criteria first, then build, qualify, verify and deliver. Every enquiry is checked against the rules you set before it reaches your team, so you only ever pay for leads that fit.

How it worksVerified
1. CriteriaAgreed first
2. BuildCampaign live
3. QualifyTo your rules
4. VerifySMS + consent
5. DeliverLive to CRM

You only ever pay for leads that fit.

Our process

From your brief to a live lead.

A clear five-step workflow keeps qualification rules visible and gives your team a repeatable path from launch to scale.

  1. STEP 01

    Build the campaign

    We build ads around the customer you want and the work you want more of.

    Campaign live
  2. STEP 02

    Capture and qualify

    We ask the right questions before the lead reaches your team.

    Qualified
  3. STEP 03

    Verify and filter

    We check the phone, capture consent, and remove recent duplicates.

    Phone verified
  4. STEP 04

    Deliver live

    Qualified leads go straight to your CRM, email, or phone.

    CRM + Email + SMS
  5. STEP 05

    Optimise and scale

    We review performance each week and scale what produces customers.

    Weekly review
You getHigher answer ratesMore booked jobsLower cost per customerClear reporting
What counts as qualified

Clear rules before you pay for a lead.

Every enquiry in the Prime Pipeline clears the PrimeProof checks: up to 98 data points and prequalification tailored to your vertical. Before launch, we agree the exact rules a lead must pass. If a lead is queried, we review it against facts, not opinions.

Fixed priceYour CPL is agreed upfront before we run ads.
Invalid reviewBad numbers, duplicates, and mismatches are reviewed within five business days.
ReplacementConfirmed invalid leads are replaced or credited.
01

Service fit

The lead wants a service you offer and does not fall into an excluded category.

02

Location fit

The lead is in an area you cover, from one suburb to Australia wide.

03

Contactable

We verify the phone and capture the key contact details.

04

Timeframe

We capture when they want to act, such as now, this month, or later.

05

Consent trail

We keep a record of where the lead came from and consent to contact.

06

Unique record

We check the lead is not a recent duplicate before sending it to you.

Property lead quality, PrimeLeads internal data
51.8%

of income-filtered enquiries failed on finance

<5%

of PrimeProof cleared leads failed on finance

Thousands of property enquiries, 2025 to 2026.See the property data
Built for low risk testing

Test quality before scaling.

Qualified criteria

We agree your area, service, timing, and disqualifiers before launch.

Fixed price per lead

Your price per qualified lead is agreed upfront.

Small test batch

Start with a controlled batch before scaling.

Replacement policy

Invalid leads are reviewed within five business days.

Founder support

Direct access when you need it.

Ready to test better leads?

Start with a small batch of verified, exclusive leads.

We build the campaign, deliver your first leads and show you the quality before you scale.

1Reply within one business day
2Agree your price per lead and lead rules
3First test batch delivered

Prefer to talk? Mention a good time to call in your message and we will phone you.

15 questions · about 90 seconds

Tell us what you need and we will build the brief

We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.

  • Your vertical, volume and budget
  • What is not working right now
  • A verified Australian mobile
Start my enquiry

No lock-in. No retainer. No shared leads.