Buy property leads on a pay per lead basis: verified Australians who want to buy, sell or invest in residential property, delivered to you in real time and sold to you alone. That includes property investment leads (also called investment property leads), buyer and seller enquiries, and new development interest. You set the filters, we run the campaigns, and you only pay for leads that match.
Australia's residential market turns over more than half a million dwellings a year worth $579 billion (Cotality). Whether you sell to vendors, buyers, investors or all three, the constraint is the same: a steady flow of real, contactable people at the moment they decide to act.
Last updated 11 July 2026
"Property leads" means different buyers to different businesses, so we split the vertical into streams and let you choose:
You can run one stream or blend them. Each lead arrives tagged with its intent, so your team knows which conversation to open.
The full check sequence is on our verification page: identity, intent, finance readiness and consent, before delivery.
Most providers sell a "qualified" property lead that is nothing more than a form fill behind an income filter. The enquirer ticked a box saying they earn $120,000 or more, and that was the whole test. Our own data shows why that is not qualification.
Income alone does not predict finance approval. Existing debts, living expenses, credit history and deposit decide whether a buyer can proceed, and none of them show up in an income filter. On stated income alone, a "qualified buyer lead" is a coin flip.
That is why every PrimeLeads property lead clears the PrimeProof checks, finance readiness included, before it reaches you. Here is the same lead, bought two different ways:
The common model: an income filter on a form, and no finance check before you are billed.
Every property lead clears the PrimeProof checks: finance readiness confirmed before delivery. The full sequence is on our verification page.
The result is fewer leads on paper and more contracts in practice. Your team meets buyers whose finance can settle, at the price band they enquired in. Judge us on cost per settled deal, our ROI calculator does the maths.
A cheap lead that cannot proceed does not just waste the lead price. It wastes your sales team's hours, because no amount of selling skill can finance a buyer the lenders will not touch. Assume a salesperson costs about $45 an hour, and a lead worked properly takes about five call attempts plus follow up, roughly 30 minutes across a week. Per 100 leads, that is about 50 hours of calling.
Assumptions: a salesperson at $45 an hour and about 30 minutes of calls and follow up per lead. Swap in your own numbers, or run the maths in our ROI calculator. Failure rates: PrimeLeads internal data, thousands of property leads.
The bigger number is the opportunity cost: those 26 hours redirected into leads that can actually proceed are the real gain, and your team's morale follows the answer rate.
Most property enquiry dies in one of two ways: it is shared with five competing firms, or it goes stale before anyone calls. We fix both. Every lead is exclusive, and delivery is real time, straight to your CRM, so your first call lands while the intent is hot.
Speed is not a nicety in this market. Responding inside five minutes rather than 30 makes you about 21x more likely to qualify the lead, and property enquirers almost always contact more than one firm.
The investor stream is our deepest. A property investment lead (the same thing as an investment property lead) is an Australian who wants to buy, refinance or grow a property portfolio, who has shared verified contact details and agreed to be contacted. 40% of investors already use a buyer's agent, so the contest is who reaches an in market investor first.
Filters cover income, equity and location, so buyer's agents, advisers and brokers open with a useful call, not a cold one. The acquisition playbook for this audience is in how to get property investor clients.
You pay a fixed price per lead, agreed up front based on your stream, area and volume. No setup fees, no monthly retainer, no lock in contracts. If a lead fails the brief, it is credited, so the budget maths stays simple: price per lead in, listings and settlements out.
We supply property leads in every state and major metro, Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast, targeted to the areas you nominate. We are based in South East Queensland and deliver Australia wide.
An Australian who wants to buy, sell or invest in residential property, who has shared verified contact details and consented to contact. Each record carries intent, timeframe, and location, so your first call is informed.
A fixed price per lead agreed up front, based on the stream (seller, buyer, investor, development), your areas and volume. No setup fees, no retainers, and invalid leads are credited back.
Yes. Every lead is sold once. We never recycle a lead to your competitors.
Because income alone does not predict finance approval. In PrimeLeads internal data across thousands of property leads, 51.8% of enquirers earning over $120,000 failed on finance for a $650,000 property, while leads that clear the PrimeProof checks fail less than 5% of the time. Debts, expenses, credit history and deposit decide the outcome, so we check them before delivery.
Yes, investors are our deepest property stream. Each investment property lead carries verified contact details, target area, stage of intent and budget or equity band, with finance readiness confirmed through the PrimeProof checks before delivery.
Yes, by design. In our own data, 51.8% of property enquirers earning over $120,000 failed on finance for a $650,000 property, and those enquiries are never delivered or billed. Leads that clear the PrimeProof checks fail on finance less than 5% of the time, so you receive fewer leads than a raw form fill supplier would send, and a far higher share of them can transact. We agree weekly volume against your capacity up front.
More than its price. A lead that cannot proceed on finance also consumes about 30 minutes of a salesperson's week in call attempts and follow up. At $45 an hour, 100 income filtered leads with a 51.8% finance failure rate burn about 26 hours and $1,166 in wages on conversations that could never become contracts, on top of what you paid for the dead leads themselves. With PrimeProof checked leads failing under 5%, the same 100 leads waste about 2.5 hours and $113.
No, they describe the same intent: Australians looking to invest in property. We generate both, and you only pay for qualified, exclusive enquiries that match your brief.
Real estate leads usually means seller and buyer enquiries for sales agents. Property leads is the umbrella: it also covers investor enquiries and new development interest. We run all three streams, pick what fits your business.
All Australian states and major metros, targeted to the exact suburbs you choose.
Get a fixed price per lead and start within a week. Pay only for verified enquiries that match your brief.
Get a price per leadWe will build the campaign, deliver your first leads, and show you the quality before you scale.
Prefer to talk? Email hello@primeleads.com.au