Lead verification in Australia: the PrimeProof checks
Lead verification in Australia starts with checking what each enquiry actually proves. Our PrimeProof checks verify the phone by SMS, capture consent, screen for duplicates and apply the qualification rules for your vertical. If your campaign needs call verified leads, agree that phone screening separately. Every delivered lead carries an audit trail.
Aligned with the Australian Privacy Principles and Spam Act 2003.
From first click to booked appointment.
The Prime Pipeline is our whole acquisition funnel, built in house. We run the campaigns, capture up to 98 data points on every enquiry, and put each one through the PrimeProof checks. Prequalification is customized to your vertical; for property and mortgage leads, the PrimeProof check also confirms the enquirer can proceed on finance, with their consent.
Leads that fail a check exit the funnel there: never delivered, never billed. In property, that filter bites hard: 51.8% of enquirers earning over $120,000 failed on finance for a $650,000 property, while leads that clear the PrimeProof checks fail on finance less than 5% of the time (PrimeLeads internal data, thousands of leads). What comes out the bottom is delivered in real time, or booked straight into your calendar with appointment setting.
How a lead clears the PrimeProof checks.
Every lead in the Prime Pipeline moves through the same six steps before it reaches you: four checks, bookended by capture and delivery. A lead that fails any check is never delivered and never billed. Each step is recorded to the audit trail.
- STEP 01
Identity and source captured
We record who the enquiry is and which campaign it came from, with a timestamp.
Source logged - STEP 02
Phone verified by SMS
A one-time code confirms the number is real and reachable before anything else.
SMS verified - STEP 03
Consent captured
Express consent is recorded and stored, in line with the Spam Act 2003.
Consent on file - STEP 04
Duplicate and recency check
We screen against recent leads so you never pay for the same enquiry twice.
No match, clean - STEP 05
Prequalified for your vertical
Intent screened, then enhanced prequalification customized to your vertical. For property and mortgage leads, we also confirm the enquiry can proceed on finance, with consent.
Prequal passed - STEP 06
Delivered to your CRM
The verified lead lands in your CRM, inbox, and phone, ready to call.
Delivered: CRM + Email + SMS
Every lead carries an audit trail.
Consent, identity and duplicate checks are logged for every lead, so you can stand behind every enquiry you receive.
- Australian Privacy Principles aligned
- Spam Act 2003 consent captured
- State based targeting and Do Not Contact rules respected
- Data stored securely in Australia, never resold
- Full audit trail for every lead
PrimeLeads is not a lender, broker or credit adviser. Qualification screens do not provide credit assistance or advice.
Our privacy policy explains how we collect, use and protect personal information.
Test quality before scaling.
We agree your area, service, timing, and disqualifiers before launch.
Your price per qualified lead is agreed upfront.
Start with a controlled batch before scaling.
Invalid leads are reviewed within five business days.
Direct access when you need it.
Start with a small batch of verified, exclusive leads.
We build the campaign, deliver your first leads and show you the quality before you scale.
Prefer to talk? Mention a good time to call in your message and we will phone you.
Tell us what you need and we will build the brief
We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.
- Your vertical, volume and budget
- What is not working right now
- A verified Australian mobile
No lock-in. No retainer. No shared leads.