Real estate lead generation

Real Estate Leads in Australia

Buy real estate leads on a pay per lead basis. We send verified seller and buyer enquiries to your agency in real time. You only pay for leads that match your area and price band. No retainers. No lock in.

Every real estate lead is an Australian who wants to buy or sell now, not someone idly browsing. We check each one before it reaches you. If it does not match your brief, you do not pay.

Last updated 8 July 2026

Key takeaways
  • Real estate leads are verified seller and buyer enquiries, matched to your suburb and price band and delivered in real time.
  • Buyer leads clear the PrimeProof check before delivery, if they cannot proceed on finance, you do not pay. Most providers stop at a form fill.
  • Exclusivity matters here: we never resell a lead to a rival agent, so you are not racing a dozen agencies to the phone.
  • Real estate is one of the more expensive verticals to acquire, so judge value by cost per listing, not cost per lead.
On this page

Why most real estate leads go cold

The problem is rarely a lack of leads. It is speed, fit and exclusivity. Industry benchmarks put the average conversion rate for online real estate leads at just 0.4% to 1.2%, roughly one or two deals per two hundred leads, because most are slow, vague, or resold to a dozen agents.

  • Speed. We deliver in real time, so you call while intent is high.
  • Fit. Each lead matches your suburb, property type and price band.
  • Exclusivity. We never resell a lead to a rival agent.

What you get

  • Verified real estate leads, priced per lead and agreed up front.
  • Seller and buyer enquiries filtered to your patch.
  • Real time delivery to your CRM, often within seconds.
  • Phone, SMS and email checks on every record before delivery.
  • No lock in contracts and a credit policy for invalid leads.

Seller leads or buyer leads

Tell us which side you want. Seller (vendor) leads are the scarcer, higher value enquiry, an owner weighing up a sale. Buyer leads help you build a database and match stock fast. We can supply either, or a blend.

Real estate is one of the most expensive verticals for lead acquisition in Australia, so paying only for verified, exclusive enquiries keeps your cost per listing under control. See current Australian cost per lead benchmarks.

Buyer leads that can actually buy

The biggest time sink in real estate is the buyer who cannot buy. Portal and social media leads are qualified by nothing more than a form fill, so agents spend their weekends opening doors for people who could never get finance approved.

This is where we beat other providers: before a buyer lead reaches you, we check that the buyer can actually proceed on finance. Not a self reported income band on a form: the PrimeProof check, run with the buyer's consent. In our data, income filtered enquiries fail on finance 51.8% of the time; leads that clear the PrimeProof checks fail less than 5% of the time.

  • If they cannot buy, you do not pay. Buyer leads that fail the capacity check are never delivered and never billed.
  • Inspections that can become contracts. Every buyer you meet has confirmed capacity to transact in your price band.
  • Sellers stay rigorously checked too. Vendor leads clear identity, intent and consent checks before delivery.

How we verify each lead

A real estate lead is only useful if the person is real and ready. Every lead clears three checks before we send it, and buyer leads clear a fourth: the finance check. See how we verify every lead for the full audit trail.

1
Identity check. We confirm the phone and email and match the contact to a real person.
2
Intent check. We filter for owners looking to sell or buyers ready to inspect now, not people just testing prices.
3
Consent check. We capture consent under the Australian Privacy Principles, so your team can call with confidence.

Pricing, pay per lead, nothing else

You pay a fixed price per lead, agreed up front based on your area, filters and volume. No setup fees. No retainer. No long contract.

If a lead is fake, a duplicate or out of area, we credit it back. You only ever pay for enquiries that match the brief.

Who buys our real estate leads

Our leads suit any team that lists or sells property, including:

  • Sales agents and real estate agencies.
  • Buyer's agents and property advisers.
  • New development and project marketing teams.
  • Property management teams building a pipeline.
Frequently asked questions

Real Estate leads, answered

How much do real estate leads cost?

You pay a fixed price per lead, agreed up front based on your area, filters and volume. There are no setup fees and no retainers. Real estate is one of the more expensive verticals to acquire leads in, so paying only for verified, exclusive enquiries keeps your cost per listing predictable.

Are the leads exclusive to me?

Yes. We never resell a real estate lead to a competing agent. Each lead goes to one agency only.

Can I get seller leads, not just buyers?

Yes. You can choose seller (vendor) leads, buyer leads, or a blend. Seller leads are scarcer and higher value, and we filter both to your suburbs and price band.

How do I know your buyer leads can actually buy?

Because we check before you pay. Every buyer lead clears the PrimeProof finance check before delivery, not just a self reported income band. In PrimeLeads internal data across thousands of property leads (2025 to 2026), leads that clear the checks fail on finance less than 5% of the time, against 51.8% for income filtered enquiries. If the buyer cannot proceed, the lead is never sent and you are never charged.

How fast will I receive leads?

Most accounts go live within five to seven business days. After that, verified leads reach your CRM in real time as people convert, so you can call while intent is high.

What happens if a lead is invalid?

If a lead is fake, a duplicate or out of area, we credit it back. You only pay for leads that match the agreed criteria.

Ready for better real estate leads?

Get a fixed price per lead and start within a week. Pay only for verified enquiries that match your brief.

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Keep reading
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Ready to test better leads?

Start with a small batch of verified, exclusive leads.

We will build the campaign, deliver your first leads, and show you the quality before you scale.

What happens next
01Reply within one business day
02Agree your CPL and lead rules
03First test batch delivered

Prefer to talk? Mention a good time to call in your message and we will phone you.

13 questions · about 90 seconds

Tell us what you need and we will build the brief

We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.

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No lock in. No retainer. No shared leads.