What is the cost per lead in real estate?

The cost per lead in real estate depends on your patch, the type of lead and the checks you need. We quote real estate leads to match your brief. A seller, buyer and investor each bring a different kind of work. Compare prices for the same type of lead.

Name the suburbs, property types and selling times that suit your team. Ask if the lead goes only to your agency, how the phone is checked and what details you get. Agree the price and the rules for bad leads before you start.

For seller leads, track calls answered, appraisals booked and listings signed. Divide spend by listings won, then add your team's time. A cheap lead can cost more if no one answers or the home is outside your patch. Check a small first batch before you buy more.