Life cover enquiries

Life insurance leads for Australian brokers

Life insurance leads from PrimeLeads are verified enquiries from Australians who want to buy or review life cover.

We match enquiries to your brief and send them to your CRM. Your team follows up, discusses the person's needs and handles the policy process.

Last updated 6 September 2026

Key takeaways
  • Buy verified life-cover enquiries matched to your brief, with each lead sent to one buyer only.
  • A verified enquiry is a person to follow up, not an approved policy or a guaranteed sale.
On this page

Choose the cover enquiries that fit your team

Start with the cover types you offer and the areas you serve. Tell us which customers fit your products, including any age bands or other limits that matter. We agree the lead rules before delivery starts.

Life cover and income protection are separate enquiry types. If you want both, say so in the brief. The wider insurance leads page covers the other types we supply, including health, home and business cover.

This service suits brokers, advisers and insurance teams that can handle the enquiries they buy. We supply contacts who have asked about cover. We do not choose a policy for them.

What comes with a life-cover enquiry

  • A full name and verified phone and email.
  • The person's suburb, state and cover type of interest.
  • An age band or other policy detail where shared.
  • Their stage of interest, such as comparing quotes or ready to buy.

We check the contact details and intent, and keep a record of consent. Each lead goes to one buyer. Read how we verify enquiries for the checks behind delivery.

You still need a proper conversation about the person's needs. A form answer is a starting point, not proof that they will qualify for a policy. The insurer handles its own assessment.

Build a brief around the cover you offer

Share the life cover enquiries your team wants and the areas you serve. We will agree the lead rules and price before delivery starts.

Check lead pricing

Pricing, lead rules and the first call

The price per lead is agreed up front. Cover type, area, filters and volume affect the quote. There is no setup fee or monthly retainer. Fake or out-of-area leads are credited under the agreed rules.

Ask us to check availability for your brief. Choose a volume your team can call promptly, and make sure those enquiries reach someone who handles life cover. You can review the form answers in your CRM before you call.

Track each enquiry through to its outcome. Add the lead spend and your follow-up cost, then divide by the number of policies written from that batch. This gives you a more useful comparison than the lead price alone.

For the billing model, read how pay per lead works. Agree what counts as a valid lead before you order.

Frequently asked questions

Life Insurance leads, answered

Can I buy life cover enquiries without other insurance types?
Yes. Specify life cover in your brief. If you also want income protection or another cover type, agree those enquiries separately so your team knows what it will receive.
Does verification mean the person will be accepted for cover?
No. It checks the contact and enquiry against the brief. It does not approve a policy or replace the insurer's assessment. Your team still needs to discuss the person's needs.
Will I receive the same list as another broker?
No. These are exclusive enquiries, not a shared list. We do not resell your leads. A valid enquiry can still decide not to buy, so a sale is not guaranteed.

Build a brief around the cover you offer

Share the life cover enquiries your team wants and the areas you serve. We will agree the lead rules and price before delivery starts.

Check lead pricing
Ready to test better leads?

Start with a small batch of verified, exclusive leads.

We build the campaign, deliver your first leads and show you the quality before you scale.

1Reply within one business day
2Agree your price per lead and lead rules
3First test batch delivered

Prefer to talk? Mention a good time to call in your message and we will phone you.

13 questions · about 90 seconds

Tell us what you need and we will build the brief

We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.

  • Your vertical, volume and budget
  • What is not working right now
  • A verified Australian mobile
Start my enquiry

No lock-in. No retainer. No shared leads.