Life insurance leads for Australian brokers
Life insurance leads from PrimeLeads are verified enquiries from Australians who want to buy or review life cover.
We match enquiries to your brief and send them to your CRM. Your team follows up, discusses the person's needs and handles the policy process.
- Buy verified life-cover enquiries matched to your brief, with each lead sent to one buyer only.
- A verified enquiry is a person to follow up, not an approved policy or a guaranteed sale.
On this page
Choose the cover enquiries that fit your team
Start with the cover types you offer and the areas you serve. Tell us which customers fit your products, including any age bands or other limits that matter. We agree the lead rules before delivery starts.
Life cover and income protection are separate enquiry types. If you want both, say so in the brief. The wider insurance leads page covers the other types we supply, including health, home and business cover.
This service suits brokers, advisers and insurance teams that can handle the enquiries they buy. We supply contacts who have asked about cover. We do not choose a policy for them.
What comes with a life-cover enquiry
- A full name and verified phone and email.
- The person's suburb, state and cover type of interest.
- An age band or other policy detail where shared.
- Their stage of interest, such as comparing quotes or ready to buy.
We check the contact details and intent, and keep a record of consent. Each lead goes to one buyer. Read how we verify enquiries for the checks behind delivery.
You still need a proper conversation about the person's needs. A form answer is a starting point, not proof that they will qualify for a policy. The insurer handles its own assessment.
Share the life cover enquiries your team wants and the areas you serve. We will agree the lead rules and price before delivery starts.
Pricing, lead rules and the first call
The price per lead is agreed up front. Cover type, area, filters and volume affect the quote. There is no setup fee or monthly retainer. Fake or out-of-area leads are credited under the agreed rules.
Ask us to check availability for your brief. Choose a volume your team can call promptly, and make sure those enquiries reach someone who handles life cover. You can review the form answers in your CRM before you call.
Track each enquiry through to its outcome. Add the lead spend and your follow-up cost, then divide by the number of policies written from that batch. This gives you a more useful comparison than the lead price alone.
For the billing model, read how pay per lead works. Agree what counts as a valid lead before you order.
Life Insurance leads, answered
Can I buy life cover enquiries without other insurance types?
Does verification mean the person will be accepted for cover?
Will I receive the same list as another broker?
Build a brief around the cover you offer
Share the life cover enquiries your team wants and the areas you serve. We will agree the lead rules and price before delivery starts.
Check lead pricing