Pay per lead vs pay per appointment is a choice between buying enquiries and paying for booked meetings.
With leads, your team handles the calls and booking. An appointment service does that work before the prospect reaches your calendar. Neither model guarantees a sale.
The billable event is the point at which a provider charges you. Get that in writing before you compare quotes.
| Dimension | Pay per lead | Pay per appointment |
|---|---|---|
| What arrives | A contact and their enquiry details. | A booked meeting with a screened prospect. |
| Who follows up | Your team calls and books a meeting. | The provider calls, screens and books. |
| When you pay | When a lead meets the agreed rules. | On booking or after the meeting, depending on the terms. |
| Missed meetings | You manage missed meetings. | Check whether missed meetings are charged or credited. |
| Best fit | You have staff to handle new enquiries. | You need help with calls and booking. |
| Who closes the sale | Your team. | Your team. |
These are the broad models. Each provider sets its own lead rules and payment terms.
At PrimeLeads, pay per lead covers verified enquiries that match your brief. Our appointment setting services charge for qualified meetings held. We credit no-shows and meetings that fail the agreed criteria. Ask us to confirm those criteria and the price up front.
Start with your diary. If someone can call new leads promptly and follow up unanswered calls, buying enquiries may fit. If your advisers can take meetings but cannot keep up with the calls needed to book them, consider paying for appointments.
A higher price per appointment does not tell you which model costs less per sale. For each option, add provider fees to your team's follow-up cost. Divide that total by the number of clients won from the same batch.
Use your own close rates, with leads and meetings tracked separately. A lead-to-sale rate cannot stand in for a meeting-to-sale rate. Allow time for those prospects to finish your sales process before judging the result.
The lead ROI calculator helps model the lead option. For meetings, use your held-meeting cost and meeting-to-client close rate.
Tell us who you want to reach and how much follow-up your team can handle. We can discuss lead and appointment pricing.
Tell us who you want to reach and how much follow-up your team can handle. We can discuss lead and appointment pricing.
Compare pricing optionsWe build the campaign, deliver your first leads and show you the quality before you scale.
Prefer to talk? Mention a good time to call in your message and we will phone you.
We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.
No lock-in. No retainer. No shared leads.