How much does a lead cost?

A lead's price depends on your industry, area and the checks done before you get it. Our lead cost guide explains what changes the price. We agree a fixed rate for your brief before we send leads. One rate would not suit every type of client or job.

Check what each quote buys. A shared name, a checked lead sent only to you and a meeting that takes place are different offers. Ask about the source, consent, checks and delivery speed. Read the bad-lead terms. Include setup fees and other charges in your total spend.

Then work out cost per client. If you spend $1,000 and win five clients, that is $200 each before sales time and other costs. Compare that cost with your margin. Use your own results to decide what you can afford as the campaign runs.