Hiring

Lead generation agency, or pay per lead?

A lead generation agency runs campaigns for you and charges a retainer for the work. PrimeLeads sells the outcome instead: exclusive, SMS verified enquiries delivered live to your CRM at a fixed price per lead, agreed before anything starts.

Get a price per lead Read the full guide

Both models are legitimate. The honest comparison is pay per lead versus retainer, and the costs behind agency campaigns are set out in what Google Ads costs.

What does a lead generation agency do?

It runs advertising, landing pages and qualification on your behalf, usually for a monthly retainer plus ad spend. You pay for the work whether or not it produces enquiries that month.

What is the alternative to a lead generation agency?

Pay per lead. A provider such as PrimeLeads carries the campaign risk and sells you the delivered enquiry at a price agreed upfront, exclusive and SMS verified. No retainer, no lock in. If no leads arrive, nothing is owed.

Which is cheaper, an agency or pay per lead?

Compare cost per enquiry, not headline fees. A mature agency campaign can beat a lead price; a new retainer in an expensive vertical usually does not, because you fund the learning period. Plenty of businesses run both and keep whichever number wins.

Ready to test better leads?

Start with a small batch of verified, exclusive leads.

We build the campaign, deliver your first leads and show you the quality before you scale.

1Reply within one business day
2Agree your price per lead and lead rules
3First test batch delivered

Prefer to talk? Mention a good time to call in your message and we will phone you.

15 questions · about 90 seconds

Tell us what you need and we will build the brief

We only take on clients we can genuinely deliver for, so we ask a little more than most. Every enquiry is verified by SMS.

  • Your vertical, volume and budget
  • What is not working right now
  • A verified Australian mobile
Start my enquiry

No lock-in. No retainer. No shared leads.