What is lead gen?
Lead gen is short for lead generation: attracting people who might buy what you sell and capturing their contact details as an enquiry, called a lead, that a sales team can follow up. Everything in marketing that ends with a person saying contact me is lead gen, whatever channel produced it.
The short form and the long form mean exactly the same thing. For how the process works step by step, the types, and real Australian examples, the full guide is what is lead generation, and the buying side lives at pay per lead.
What does lead gen mean?
Lead gen is the common shorthand for lead generation. It means attracting people who might buy what you sell and capturing their contact details, so a sales team has someone to talk to. The captured enquiry is called a lead.
Is lead gen the same as lead generation?
Yes. Lead gen is simply the abbreviation, used the way ad is used for advertisement. Marketers, agencies and job ads use the short form; the practice is identical.
What does a lead gen company do?
It produces enquiries for other businesses, through advertising, landing pages and qualification, then delivers them to the client. Some charge retainers for the work; pay per lead providers such as PrimeLeads sell the delivered enquiry itself at an agreed price.